Eldoret City Marathon Branding

Eldoret City Marathon Branding

Brands Companion is proud to have been entrusted with the branding of the Eldoret City Marathon, one of the most prestigious and well-known marathons in East Africa. Our team worked tirelessly from the start to the finish line, creating a comprehensive and impactful brand identity that truly represents the essence of this world-class event.

Project Scope:

The scope of the branding project for Eldoret City Marathon was extensive and covered a wide range of deliverables. Our team was responsible for creating a brand identity that would convey the event’s unique spirit and capture the attention of athletes, sponsors, and spectators alike. The branding elements included:

  1. Logo Design: Our team designed a distinctive and memorable logo for Eldoret City Marathon that embodies the event’s core values of strength, endurance, and community. The logo features a dynamic runner silhouette with vibrant colors that evoke the energy and excitement of the race.
  2. Visual Branding: We developed a cohesive visual branding system that included a color palette, typography, and graphic elements. The color palette was carefully chosen to reflect the natural beauty of Eldoret City, with shades of green representing the lush landscapes and blue symbolizing the sky. The typography was selected for its modern yet timeless appeal, and the graphic elements were inspired by the dynamic movements of runners in action.
  3. Marketing Collaterals: Our team created a wide range of marketing collaterals to promote the Eldoret City Marathon, including posters, banners, flyers, social media graphics, and advertisements. These collaterals featured the new brand identity prominently and were designed to create maximum impact and generate excitement about the event.
  4. Website Design: We designed a responsive and user-friendly website for Eldoret City Marathon that served as the central hub of information for participants, sponsors, and spectators. The website featured an intuitive navigation system, online registration forms, event details, race maps, and news updates. The brand identity was consistently applied across the website to ensure a cohesive and memorable user experience.
  5. Event Signage: Our team designed and produced event signage for Eldoret City Marathon, including start and finish line banners, direction signs, and sponsor signage. These signs were strategically placed throughout the event venue to create a branded environment that enhanced the overall experience for participants and spectators.

Project Timeline:

The branding project for Eldoret City Marathon was completed within a strict timeline to ensure that all deliverables were ready for the event’s launch. The project timeline was as follows:

  • Initial Concept Development: 1 week
  • Logo Design: 1 week
  • Visual Branding: 2 weeks
  • Marketing Collaterals: 2 weeks
  • Website Design: 3 weeks
  • Event Signage: 1 week
  • Revisions and Finalization: 1 week

Project Challenges:

The Eldoret City Marathon branding project presented several unique challenges that our team successfully addressed:

  1. Cultural Sensitivity: Eldoret City has a rich cultural heritage, and it was important to ensure that the branding respected and reflected the local culture. Our team conducted extensive research on the local customs, traditions, and symbolism to create a brand identity that was culturally sensitive and resonated with the local community.
  2. Branding for a Global Audience: Eldoret City Marathon attracts participants and sponsors from around the world, and it was crucial to create a brand identity that could communicate effectively across different cultures and languages. Our team ensured that the branding elements were universally understood and appealed to a global audience while still maintaining their local relevance.
  3. Tight Timeline: The branding project had a tight timeline due to the event’s impending launch. Our team worked diligently and efficiently, ensuring that all deliverables were completed on time without compromising on quality or creativity.


Brands Companion is proud to have successfully completed the branding project for Eldoret City Marathon, delivering a comprehensive and impactful brand identity that truly captures the essence of this world-class event. The brand identity we created, including the logo, visual branding, marketing collaterals, website design, and event signage, reflects the event’s values of strength, endurance, and community while being culturally sensitive and appealing to a global audience.

Throughout the project, our team adhered to a tight timeline, ensuring that all deliverables were completed on schedule without compromising on quality or creativity. We conducted extensive research to understand the local culture and customs of Eldoret City, ensuring that the branding was respectful and reflective of the local heritage. Our team also worked closely with the event organizers to understand their vision and requirements, incorporating their feedback and making revisions as needed to achieve the desired outcome.

The final brand identity we created for Eldoret City Marathon has received overwhelmingly positive feedback from the event organizers, participants, sponsors, and spectators. The new brand identity has helped elevate the event’s image and positioning, making it more competitive on the global stage and attracting increased participation and sponsorship.

As a branding agency, Brands Companion is honored to have played a key role in the successful branding of Eldoret City Marathon, and we are proud to showcase this project in our website portfolio. We believe that our expertise in creating memorable and impactful brand identities can help other events and organizations achieve similar success, and we look forward to partnering with more clients to bring their branding visions to life.

Website Design for Ocean Whispers House

After Project Overview: Web Design for Ocean Whispers House

Brands Companion is proud to have successfully completed a web design project for Ocean Whispers House, a luxury beachfront resort located in Kenya. The website, https://oceanwhispershouse.co.ke/, was designed with the goal of showcasing the unique features and amenities of the resort, while providing a seamless and visually appealing user experience.

Project Scope: The scope of the project included a comprehensive website design that incorporated modern design elements, intuitive navigation, and responsive functionality to ensure optimal performance on all devices. The website was designed to be visually appealing, user-friendly, and aligned with the brand identity of Ocean Whispers House.

Design Approach: Brands Companion took a customer-centric approach to the web design project, keeping in mind the target audience of Ocean Whispers House. The design team conducted thorough research and analysis to understand the needs and preferences of the resort’s potential guests. Based on the findings, the team developed a design strategy that focused on creating a visually stunning website that evoked a sense of luxury, relaxation, and tranquility.

Design Elements: The website design for Ocean Whispers House incorporated several key design elements to create a cohesive and visually appealing user experience. These elements included:

  1. Imagery: High-quality, visually stunning images were used throughout the website to showcase the breathtaking scenery, luxurious accommodations, and unique features of the resort. Carefully curated images were selected to create an emotional connection with potential guests and inspire them to book a stay at Ocean Whispers House.
  2. Color Palette: A carefully chosen color palette was used to create a sense of elegance, sophistication, and tranquility. Soft and muted tones were used to reflect the natural beauty of the surroundings, while pops of blue and green hues were used to evoke a sense of the ocean and tropical vibes.
  3. Typography: A combination of modern and legible fonts were used for the website’s typography to enhance readability and convey a sense of professionalism. The fonts were chosen to align with the resort’s brand identity and create a cohesive visual experience.
  4. User Experience (UX): The website was designed with a user-centric approach, ensuring that the navigation was intuitive, and the user journey was seamless. Clear call-to-action buttons were strategically placed to guide users towards making reservations or exploring more about the resort’s offerings. The website was designed to be responsive, providing an optimal viewing experience on all devices, including desktops, tablets, and mobile devices.
  5. Branding Elements: The website was designed to reflect the brand identity of Ocean Whispers House. The resort’s logo and branding elements were strategically incorporated into the website design to create brand consistency and strengthen brand recognition.

Result: The web design project for Ocean Whispers House was completed successfully, resulting in a visually stunning website that effectively showcased the resort’s unique features and offerings. The website is user-friendly, responsive, and aligned with the brand identity of Ocean Whispers House. The use of high-quality imagery, a carefully chosen color palette, legible typography, and intuitive user experience has resulted in a website that creates a memorable impression on potential guests, encourages them to explore more, and ultimately make reservations.

Conclusion: Brands Companion is proud to have partnered with Ocean Whispers House to create a visually stunning and user-friendly website that reflects the unique features and offerings of the resort. The successful completion of this web design project showcases our expertise in creating visually appealing, user-centric websites that effectively convey the brand identity and message of our clients. We look forward to continuing our partnership with Ocean Whispers House and other clients, helping them achieve their branding and digital marketing goals.

Safaricom Kenya Vehicle Branding

After Project Overview: Safaricom Kenya Vehicle Branding by Brands Companion

Project Name: Safaricom Kenya Vehicle Branding

Client: Safaricom Kenya

Duration: 3 Days

Introduction: Brands Companion had the privilege of partnering with Safaricom Kenya, a leading telecommunications company in Kenya, to provide vehicle branding services for their fleet of delivery vans. The goal of the project was to create a dynamic and captivating branding design that would elevate Safaricom Kenya’s brand visibility, promote their services, and reinforce their brand identity as a trusted provider in the market.

Project Scope: The Safaricom Kenya Vehicle Branding project encompassed the following comprehensive tasks:

  1. Branding Strategy Development: Our team of branding experts collaborated with Safaricom Kenya to understand their business goals, target audience, and competitive landscape. Through in-depth discussions and research, we developed a branding strategy that aligned with Safaricom Kenya’s marketing objectives and resonated with their target market.
  2. Creative Branding Design: Based on the agreed-upon branding strategy, our talented team of designers crafted multiple design concepts that captured Safaricom Kenya’s unique value proposition. These concepts were presented to Safaricom Kenya for review and feedback, and the chosen design was further refined to perfection.
  3. Production and Quality Assurance: Once the final branding design was approved, our skilled production team utilized state-of-the-art printing technology and premium materials to bring the design to life. We conducted meticulous quality checks at every stage of production to ensure the highest standard of workmanship and adherence to Safaricom Kenya’s brand guidelines.
  4. Professional Installation: Our experienced installation team meticulously applied the branding elements, including custom-cut vinyl graphics, to Safaricom Kenya’s delivery vans using precision techniques to ensure a flawless and durable finish. The installation process was carried out efficiently, with minimal disruption to Safaricom Kenya’s operations.
  5. Final Inspection and Handover: Before concluding the project, our team conducted a final inspection to ensure that the branding elements were installed accurately, and the vehicles were ready for deployment. We conducted a handover session with Safaricom Kenya, providing them with comprehensive documentation on the branding specifications, maintenance recommendations, and warranty information.

Results: The Safaricom Kenya Vehicle Branding project was completed successfully within the agreed-upon timeline of 4 weeks. The branding design created by Brands Companion has transformed Safaricom Kenya’s delivery vans into eye-catching mobile billboards that effectively promote their services and strengthen their brand identity. The bold and distinctive branding has garnered positive attention from Safaricom Kenya’s target audience and has contributed to increased brand awareness and recognition in the market.

Conclusion: Brands Companion is proud to have partnered with Safaricom Kenya in delivering a successful vehicle branding project that has enhanced their brand visibility and promoted their services. Our team’s expertise in branding strategy, creative design, production, and installation has resulted in a high-quality and impactful branding solution that aligns with Safaricom Kenya’s brand identity and marketing objectives. We value our partnership with Safaricom Kenya and look forward to continuing to support their branding efforts in the future.

If you have any inquiries or would like to discuss your own branding project, please do not hesitate to contact Brands Companion. Our team is dedicated to helping you achieve your branding goals with excellence and professionalism.