Website Re-design for medmarket.co.ke

Website Re-design for medmarket.co.ke

Project Details:

Introduction: Brands Companion recently completed a website re-design project for medmarket.co.ke, a medical supplies and equipment e-commerce platform based in Kenya. The project was led by Cyril Musila, one of our experienced project managers. We are pleased to provide a detailed after project review of the work completed.

Objectives: The primary objectives of the website re-design project for medmarket.co.ke were to enhance the overall user experience, modernize the website’s design, and improve the functionality and performance of the platform. The client, medmarket.co.ke, requested a fresh and professional look that would appeal to their target audience, which includes healthcare professionals, hospitals, and clinics.

Scope of Work: The scope of work for the website re-design project included a comprehensive assessment of the existing website, identification of pain points and areas for improvement, and development of a detailed project plan. The project involved multiple stages, including research and analysis, wireframing and prototyping, design and development, content creation, and testing and quality assurance.

Key Deliverables:

  1. User Experience (UX) Enhancement: The Brands Companion team conducted extensive research to understand the needs and preferences of medmarket.co.ke’s target audience. Based on the findings, the team implemented several UX improvements, including simplified navigation, streamlined checkout process, and improved search functionality. The website now offers a seamless and user-friendly experience to visitors, making it easier for them to browse and purchase medical supplies and equipment.
  2. Modernized Design: The previous design of medmarket.co.ke’s website was outdated and did not reflect the professional image the client wanted to convey. Brands Companion worked closely with the client to create a modern and visually appealing design that aligns with the client’s brand identity. The new design features a clean and minimalist layout, high-quality visuals, and a consistent color palette that enhances the overall aesthetic appeal of the website.
  3. Improved Functionality and Performance: The Brands Companion team focused on improving the website’s functionality and performance to ensure smooth and efficient operations. This included optimizing the website for mobile responsiveness, improving load times, and implementing advanced search and filtering options for products. The website now offers enhanced performance, making it easier for users to find and purchase the medical supplies they need.
  4. Content Creation: As part of the re-design project, Brands Companion collaborated with medmarket.co.ke to create high-quality and engaging content for the website. This included product descriptions, blog posts, and informative pages that provide valuable information to users. The content is well-organized, easy to read, and aligned with the client’s brand voice, enhancing the overall user experience and establishing medmarket.co.ke as a credible source of medical supplies and equipment.
  5. Testing and Quality Assurance: Before the website went live, Brands Companion conducted thorough testing and quality assurance to identify and fix any potential issues or bugs. This included checking for cross-browser compatibility, ensuring proper functionality of all features, and validating the website’s security measures. The website was thoroughly tested to provide a seamless and error-free experience to users.

Conclusion: The website re-design project for medmarket.co.ke led by Cyril Musila was completed successfully, resulting in a modernized website that offers an enhanced user experience, improved functionality, and a professional image. The website now reflects the client’s brand identity and effectively serves its target audience of healthcare professionals, hospitals, and clinics. Brands Companion is proud to have contributed to the success of medmarket.co.ke’s online presence through this re-design project.

We would like to express our appreciation to medmarket.co.ke for entrusting us with their website re-design project. We value the collaborative partnership we had with the medmarket.co.ke team throughout the project, and we are pleased with the final outcome.

We would also like to acknowledge the hard work and dedication of our project lead, Cyril Musila. Cyril’s exceptional leadership, strategic thinking, and attention to detail were instrumental in ensuring the successful completion of the project. His effective communication and project management skills kept the team on track and ensured that the project was delivered on time and within budget.

The website re-design for medmarket.co.ke has resulted in a website that is now more user-friendly, visually appealing, and functional. The improved navigation, modern design, enhanced functionality, and high-quality content collectively contribute to an improved user experience. The website is now responsive across different devices, making it accessible to a wider audience.

The new design also aligns well with the client’s brand identity, portraying a professional image that is likely to resonate with their target audience. The improved search functionality, streamlined checkout process, and informative content create a seamless browsing and purchasing experience for users, resulting in increased user satisfaction and potential for higher conversions.

Throughout the project, Brands Companion maintained a high level of quality assurance to ensure that the website was thoroughly tested and free from any major issues or bugs. The website’s performance was optimized, and security measures were implemented to protect user data and provide a safe online shopping experience.

In conclusion, Brands Companion is proud to have successfully completed the website re-design project for medmarket.co.ke. The project has resulted in a modernized website that offers an enhanced user experience, improved functionality, and a professional image that aligns with the client’s brand identity. We are grateful to medmarket.co.ke for the opportunity to work on this project and look forward to supporting them in their future endeavors.

Project Link: https://medmarket.co.ke/