King Commercial Housing

Logo and Wall Signage Design by Brands Companion for King Commercial

Project Overview: Design agency Brands Companion was engaged by King Commercial, a housing agency based in Nairobi, Kenya, to create a new logo and wall signage design. The project aimed to revamp the brand identity of King Commercial and create visually appealing and impactful wall signage that would enhance their presence and visibility at their physical location.

Project Execution: Brands Companion executed the project with a strategic and creative approach, encompassing the following key stages:

  1. Discovery: Brands Companion conducted comprehensive research to understand King Commercial’s brand personality, target audience, and market positioning. This included reviewing the existing brand elements, understanding the client’s preferences and vision for the new logo and wall signage.
  2. Concept Development: Based on the insights gained from the discovery phase, Brands Companion generated multiple design concepts for the logo and wall signage. These concepts were presented to King Commercial for feedback and input.
  3. Design and Refinement: After receiving feedback from King Commercial, Brands Companion proceeded to refine the design elements, incorporating the client’s preferences and suggestions. This involved creating several iterations of the logo and wall signage mockups to fine-tune the visual elements, color palette, typography, and layout.
  4. Finalization: Once the design elements were finalized, Brands Companion prepared the logo and wall signage files for delivery, ensuring that all design assets were organized and easily accessible to the client.

Project Outcome: The final logo and wall signage design delivered by Brands Companion for King Commercial achieved the following outcomes:

  1. Revamped Brand Identity: The new logo effectively represents King Commercial’s brand personality, capturing its values of professionalism, trustworthiness, and excellence in the housing industry. The logo features a modern and sophisticated design that conveys a sense of authority and reliability, with a color palette and typography that align with the client’s vision.
  2. Impactful Wall Signage: The wall signage design is visually appealing and impactful, creating a strong visual presence for King Commercial at their physical location. The design elements, including the logo, are prominently displayed on the wall signage, creating a cohesive and visually striking branding experience for visitors and passersby.
  3. Attention to Detail: The logo and wall signage design reflect a high level of attention to detail, with carefully chosen colors, typography, and layout that create a visually harmonious and aesthetically pleasing design. The design elements are well-proportioned, visually balanced, and aligned with the client’s brand guidelines.
  4. Enhanced Brand Visibility: The new logo and wall signage design significantly enhanced King Commercial’s brand visibility at their physical location. The impactful wall signage creates a strong visual impression, helping to attract attention, and promote brand recognition among potential customers and passersby.
  5. Consistent Branding: The logo and wall signage design achieved consistency in branding, with a unified visual identity that reflects King Commercial’s brand personality and values. This consistency strengthens the brand’s recognition and recall, creating a cohesive brand experience for customers and stakeholders.

Lessons Learned: Throughout the project, Brands Companion gained valuable insights that can be applied to future logo and wall signage design projects:

  1. Client Collaboration: Regular communication and collaboration with the client throughout the design process are crucial for incorporating their feedback and ensuring that the final design meets their expectations.
  2. Attention to Detail: Paying close attention to every design element, including colors, typography, layout, and proportions, is essential for creating a visually harmonious and aesthetically pleasing design.
  3. Brand Consistency: Ensuring consistency in branding across all design elements, including logo and signage, is crucial for creating a cohesive brand experience and strengthening brand recognition.
  4. Impactful Design: Creating visually impactful and memorable designs, such as wall signage, can significantly enhance brand visibility and attract attention