Eldoret City Marathon Branding

Eldoret City Marathon Branding

Brands Companion is proud to have been entrusted with the branding of the Eldoret City Marathon, one of the most prestigious and well-known marathons in East Africa. Our team worked tirelessly from the start to the finish line, creating a comprehensive and impactful brand identity that truly represents the essence of this world-class event.

Project Scope:

The scope of the branding project for Eldoret City Marathon was extensive and covered a wide range of deliverables. Our team was responsible for creating a brand identity that would convey the event’s unique spirit and capture the attention of athletes, sponsors, and spectators alike. The branding elements included:

  1. Logo Design: Our team designed a distinctive and memorable logo for Eldoret City Marathon that embodies the event’s core values of strength, endurance, and community. The logo features a dynamic runner silhouette with vibrant colors that evoke the energy and excitement of the race.
  2. Visual Branding: We developed a cohesive visual branding system that included a color palette, typography, and graphic elements. The color palette was carefully chosen to reflect the natural beauty of Eldoret City, with shades of green representing the lush landscapes and blue symbolizing the sky. The typography was selected for its modern yet timeless appeal, and the graphic elements were inspired by the dynamic movements of runners in action.
  3. Marketing Collaterals: Our team created a wide range of marketing collaterals to promote the Eldoret City Marathon, including posters, banners, flyers, social media graphics, and advertisements. These collaterals featured the new brand identity prominently and were designed to create maximum impact and generate excitement about the event.
  4. Website Design: We designed a responsive and user-friendly website for Eldoret City Marathon that served as the central hub of information for participants, sponsors, and spectators. The website featured an intuitive navigation system, online registration forms, event details, race maps, and news updates. The brand identity was consistently applied across the website to ensure a cohesive and memorable user experience.
  5. Event Signage: Our team designed and produced event signage for Eldoret City Marathon, including start and finish line banners, direction signs, and sponsor signage. These signs were strategically placed throughout the event venue to create a branded environment that enhanced the overall experience for participants and spectators.

Project Timeline:

The branding project for Eldoret City Marathon was completed within a strict timeline to ensure that all deliverables were ready for the event’s launch. The project timeline was as follows:

  • Initial Concept Development: 1 week
  • Logo Design: 1 week
  • Visual Branding: 2 weeks
  • Marketing Collaterals: 2 weeks
  • Website Design: 3 weeks
  • Event Signage: 1 week
  • Revisions and Finalization: 1 week

Project Challenges:

The Eldoret City Marathon branding project presented several unique challenges that our team successfully addressed:

  1. Cultural Sensitivity: Eldoret City has a rich cultural heritage, and it was important to ensure that the branding respected and reflected the local culture. Our team conducted extensive research on the local customs, traditions, and symbolism to create a brand identity that was culturally sensitive and resonated with the local community.
  2. Branding for a Global Audience: Eldoret City Marathon attracts participants and sponsors from around the world, and it was crucial to create a brand identity that could communicate effectively across different cultures and languages. Our team ensured that the branding elements were universally understood and appealed to a global audience while still maintaining their local relevance.
  3. Tight Timeline: The branding project had a tight timeline due to the event’s impending launch. Our team worked diligently and efficiently, ensuring that all deliverables were completed on time without compromising on quality or creativity.


Brands Companion is proud to have successfully completed the branding project for Eldoret City Marathon, delivering a comprehensive and impactful brand identity that truly captures the essence of this world-class event. The brand identity we created, including the logo, visual branding, marketing collaterals, website design, and event signage, reflects the event’s values of strength, endurance, and community while being culturally sensitive and appealing to a global audience.

Throughout the project, our team adhered to a tight timeline, ensuring that all deliverables were completed on schedule without compromising on quality or creativity. We conducted extensive research to understand the local culture and customs of Eldoret City, ensuring that the branding was respectful and reflective of the local heritage. Our team also worked closely with the event organizers to understand their vision and requirements, incorporating their feedback and making revisions as needed to achieve the desired outcome.

The final brand identity we created for Eldoret City Marathon has received overwhelmingly positive feedback from the event organizers, participants, sponsors, and spectators. The new brand identity has helped elevate the event’s image and positioning, making it more competitive on the global stage and attracting increased participation and sponsorship.

As a branding agency, Brands Companion is honored to have played a key role in the successful branding of Eldoret City Marathon, and we are proud to showcase this project in our website portfolio. We believe that our expertise in creating memorable and impactful brand identities can help other events and organizations achieve similar success, and we look forward to partnering with more clients to bring their branding visions to life.

  • Date: April 26, 2023
  • Client: Eldoret City Marathon Branding
  • Category:
  • Value: Ksh 500,000